Barnes & Noble Mock Campaign Pitch
Situation: The 22squared 2022 intern class is tasked with creating a mock advertising campaign to revive a brand with their assigned intern team. These four teams will present their campaigns in a company-wide meeting at the end of the program.
Solution: Collaborate with four team members to refresh the branding and messaging of Barnes & Noble to effectively reach their new target audience, Gen Z.
Situation: The 22squared 2022 intern class is tasked with creating a mock advertising campaign to revive a brand with their assigned intern team. These four teams will present their campaigns in a company-wide meeting at the end of the program.
Solution: Collaborate with four team members to refresh the branding and messaging of Barnes & Noble to effectively reach their new target audience, Gen Z.
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