LD&B's Keeping You Covered Campaign
Situation: Create an integrated marketing communications plan for LD&B Insurance and Financial Services to help them reach the marketing goals for their commercial insurance lines
Solution: Collaborate with four group members throughout the semester to develop the Keeping You Covered campaign
Situation: Create an integrated marketing communications plan for LD&B Insurance and Financial Services to help them reach the marketing goals for their commercial insurance lines
Solution: Collaborate with four group members throughout the semester to develop the Keeping You Covered campaign
We began with industry, product, and competitor research to determine optimal segmentation and positioning to help LD&B meet their goals. We then defined the marketing and communication goals of this campaign.
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Our research and defined goals helped us develop the media plan.
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This media plan included a schedule, budget, and evaluation guidelines.
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