scratch pad Rebrand
Situation: Members of the JMU Advertising Club want to expand their reach into the Harrisonburg community, offering real agency services to local businesses
Solution: Join forces with a small group of exec members to rebrand JMU Ad Club into scratch pad, a student run advertising agency
Situation: Members of the JMU Advertising Club want to expand their reach into the Harrisonburg community, offering real agency services to local businesses
Solution: Join forces with a small group of exec members to rebrand JMU Ad Club into scratch pad, a student run advertising agency
Meta Quest's Pause & Play Campaign
Situation: Compete in the National Student Advertising Competition against universities across the US (this year's client was Meta for their product, Meta Quest 2)
Solution: Dissect Meta's brief and develop the Pause & Play campaign with a group of exec members
Situation: Compete in the National Student Advertising Competition against universities across the US (this year's client was Meta for their product, Meta Quest 2)
Solution: Dissect Meta's brief and develop the Pause & Play campaign with a group of exec members
Tinder's Yeah...and? Campaign
Situation: Compete in the National Student Advertising Competition against universities across the US (this year's client was Tinder)
Solution: Dissect Tinder's brief and develop the Yeah...and? campaign with a group of exec members
The final plansbook was created by Sierra Bass.
Situation: Compete in the National Student Advertising Competition against universities across the US (this year's client was Tinder)
Solution: Dissect Tinder's brief and develop the Yeah...and? campaign with a group of exec members
The final plansbook was created by Sierra Bass.
One of my main tasks for this campaign was to draw stickers for the plansbook. I drew the images below in my sketchbook, and Sierra digitized them.
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We spent hours upon hours brainstorming advertisement ideas. Our creative team created these mock-ups for the final plansbook.